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Curmudgeon
Group
The Brand
Curmudgeon Group is the go-to creative production agency for brands investing in a climate-resilient future. From strategy development, insightful research, and strategic workshops to visual design, illustration, dynamic film production, and more, the firm helps clients tell their stories and execute the big ideas that speak to a shared purpose. The work aims to spur an emotional connection with audiences and advance the brand’s engagement and impact on climate in a measurable, purpose-driven way.
The Approach
A dedication to creative advertising for a good cause makes our studio a natural fit for the Curmudgeon Group. We amplify their work, partnerships, and initiatives on social media by inhabiting their distinctive voice and vision. Additionally, MMS manages a team of writers to produce on-brand, timely, and distinctive blog content with the goal of maintaining relevance in the fast-paced advertising industry and demonstrating keen insight into world of advertising.
Industry
Advertising
Services
Blog Research and SEO, Content Creation, Blog Management, Editorial and Production Management, Social Media Strategy, Copywriting
Blogs
Out-of-home advertising (OOH)—also known as outdoor media—is the marketing you see everywhere, from park benches, gas station pumps, and highway billboards to taxis and buses, medical centers, and retail stores. It has had the distinct advantage of reaching a captive audience in real-world, high-traffic sites: Consumers can’t turn it off, and they can’t switch channels. But now, brands and viral content creators are taking the oldest form of mass marketing to the next level.
The latest AI products, from ChatGPT to DALLE•E, aren’t just making headlines. They’re making tsunami-sized waves among brand marketers and advertising agencies, revolutionizing the way creatives brainstorm ideas, create content, target consumers, and measure campaign effectiveness. From Coca-Cola to Heinz and Microsoft, AI technologies are being used to boost engagement and increase conversation rates in advertising, while enhancing—and potentially usurping?—our role industrywide.
